Ripple TX partnered with SYSPRO to design and launch the PACE GTM Playbook – a bold new enablement framework aligning teams, sales plays, and strategy.
Unveiled at the ASCEND Sales Kickoff through cinematic storytelling and elevated conference motion graphics.
SYSPRO engaged Ripple TX to help bring its new PACE Go-To-Market Playbook to life and launch it at the company’s global Sales Kickoff, ASCEND. The objective was to transform a strategic GTM framework into an engaging, easy-to-navigate digital resource that could align teams across the organisation and provide practical tools, plays, and guidance for execution.
Working closely with SYSPRO’s GTM leadership team, Ripple TX guided the structure, flow, and visual design of the interactive playbook – ensuring the content was intuitive, role-based, and visually engaging while staying true to the ASCEND expedition theme that anchored the SKO experience.
Beyond the playbook itself, Ripple TX was tasked with creating a cinematic launch moment for PACE at ASCEND. This included producing a high-impact trailer video to introduce the framework on stage, along with a suite of custom motion graphics used throughout the conference and gala dinner to elevate the overall production experience and reinforce the theme of teams climbing toward a shared summit.
The result was a cohesive blend of strategy, storytelling, and show production, helping SYSPRO introduce PACE as a powerful new operating rhythm for its global GTM organisation.
The Brief
Testimomial
"Speechless – and that rarely happens... Ripple TX’s premium graphic design work, video content creation and interactive playbook design brought our entire ASCEND and PACE vision to life, flawlessly executed from concept to build."
Sally Kioupkiolis - SVP, Global GTM Strategy & Marketing, Syspro