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Windows AI Summit ANZ Tour
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MicrosoftAustralia and New Zealand

Windows AI Summit ANZ Tour

5 cities. 2 countries. One connected conversation around the future of AI-powered work.

The brief

Ripple TX recently partnered with Microsoft to deliver a multi-city roadshow across Melbourne, Sydney, Auckland, Brisbane and Perth, bringing together partners and industry leaders at scale.

Ripple TX partnered with Microsoft to deliver the Windows AI Summit, ANZ Tour, uniting partners and leading OEM and silicon sponsors. The objective was to deliver a premium, unified experience that both inspired and mobilised the ecosystem around the AI PC era.

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What we delivered

How we brought it to life

01

Experience Design & Environment

Designed a premium, cohesive event environment across all cities, from arrival through to plenary and networking, ensuring a consistent, elevated experience for Microsoft, sponsors and delegates

02

Show Production & AV

Full audio, visual and lighting design and delivery across multiple venues, including large-scale LED screens, dynamic content integration and seamless technical execution to support keynote storytelling and live moments

03

Multi-City Roadshow Delivery

End-to-end planning and execution across Melbourne, Sydney, Auckland and Brisbane, ensuring consistency in design, content and experience while adapting to each venue and audience

04

Sponsor Showcase Experience

Designed and delivered a streamlined sponsor exhibition space, enabling OEM and silicon partners to showcase AI PC innovation through branded environments, demo stations and meaningful engagement

05

Content & Motion Graphics

Development of a full suite of visual content including LED presentations, motion graphics, session visuals and partner content integration, creating a cohesive narrative across the entire experience

06

Event Central & Digital Experience

Delivered a dedicated Event Central platform, providing delegates with real-time access to agenda, speakers and event information, while supporting on-site engagement and seamless navigation

07

Audience Engagement & Gamification

Integrated live polling and interactive moments throughout the day, driving participation, reinforcing key messages and maintaining energy across sessions

08

Delivery

End-to-end project management, stakeholder alignment across Microsoft and sponsors, show calling, and seamless on-site execution across all locations

Results

The impact

650+Attendees
5Cities, 2 Countries
7Sponsors (AMD, ASUS, Dell, HP, Intel, Lenovo, Qualcomm)
100%Client Satisfaction
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"Ripple TX's collaboration on our projects has brought a remarkable blend of innovation and precision to Microsoft's marketing efforts. Their commitment to excellence elevates every initiative they’re engaged with us on. We are enthusiastic about expanding this dynamic partnership with Ripple TX."

Andy MalakootiCommercial Category and GTM Lead, Device Partner Sales, Microsoft Australia & New Zealand.
Ripple TX

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