Ripple TX partnered with Lenovo to deliver Aura Champions — an integrated channel program created to complement Lenovo’s broader Channel Partner Program by rewarding and motivating individual sellers and technical experts across the partner ecosystem.

The objective was clear: educate and engage frontline partner teams, build confidence in the Aura AI PC portfolio, and create a direct pathway from enablement to trial, preference and sales conversion.

Built around three strategic pillars — enablement, brand awareness and demand generation, and sales acceleration — the program helped partners better understand the Aura value proposition, confidently position AI PC benefits with customers, and drive measurable PC unit sales.

Recognised as a strong success, Aura Champions has secured further investment from Microsoft and Intel, with additional funding now committed to support the upcoming Phase 3 rollout.

How we brought it to life:

Partner Enablement | Engaged sellers and technical experts through targeted education, tools and messaging that built confidence in the Aura portfolio and strengthened their ability to position AI PCs with customers.

Brand Awareness & Demand Generation | Created campaign activity that increased visibility, built momentum around AI-powered productivity and encouraged deeper partner and customer consideration of Aura devices.

Trial & Preference | Helped move partners beyond awareness by encouraging hands-on engagement, product familiarity and stronger preference for Aura as the AI PC solution of choice.

Sales Acceleration | Connected partner engagement and marketing activity to commercial outcomes, rewarding individual seller action and helping drive measurable PC unit sales through the channel.

Program Delivery | Managed the program end-to-end across strategy, creative, content, stakeholder alignment, partner engagement and reporting — ensuring a consistent, high-impact rollout with clear business results.

Visit www.aurachampions.com to learn more.