LenovoAustralia and New Zealand

Lenovo Aura Champions

Train. Promote. Sell.

The brief

Ripple TX partnered with Lenovo, Intel and Microsoft Copilot+ PC to design and launch Aura Champions, a gamified, incentive program built to mobilise authorised partners across Australia and New Zealand around the AI PC era.

Ripple TX partnered with Lenovo to deliver Aura Champions, an integrated channel program created to complement Lenovo’s broader Channel Partner Program by rewarding and motivating individual sellers and technical experts across the partner ecosystem.

The objective was clear: educate and engage frontline partner teams, build confidence in the Aura AI PC portfolio, and create a direct pathway from enablement to trial, preference and sales conversion.

Built around three strategic pillars, enablement, brand awareness and demand generation, and sales acceleration, the program helped partners better understand the Aura value proposition, confidently position AI PC benefits with customers, and drive measurable PC unit sales.

Recognised as a strong success, Aura Champions has secured further investment from Microsoft and Intel, with additional funding now committed to support the upcoming Phase 3 rollout.

What we delivered

How we brought it to life

Partner Enablement

Engaged sellers and technical experts through targeted education, tools and messaging that built confidence in the Aura portfolio and strengthened their ability to position AI PCs with customers.

Brand Awareness & Demand Generation

Created campaign activity that increased visibility, built momentum around AI-powered productivity and encouraged deeper partner and customer consideration of Aura devices.

Trial & Preference

Helped move partners beyond awareness by encouraging hands-on engagement, product familiarity and stronger preference for Aura as the AI PC solution of choice.

Sales Acceleration

Connected partner engagement and marketing activity to commercial outcomes, rewarding individual seller action and helping drive measurable PC unit sales through the channel.

Program Delivery

Managed the program end-to-end across strategy, creative, content, stakeholder alignment, partner engagement and reporting, ensuring a consistent, high-impact rollout with clear business results.

Results