Microsoft engaged Ripple TX as the lead agency to launch the APAC leg of its global AI Powered Workplace Tour, a multi-series programme showing partners and customers how AI is transforming the modern workplace. Tokyo was the first stop: the event that would set the standard for every APAC city to follow.

The mandate went beyond translation. Tokyo demanded an event that felt native, not imported: every touchpoint, creative, communications, registration, presentations, signage, and on-site delivery — was produced in Japanese and shaped for a Japanese business audience, while staying true to the global series' brand and narrative. Ripple TX's challenge was to hold both: global consistency, local authenticity.

How we brought it to life:

Creatives | The global series identity reimagined for the Japanese market — key visuals, motion graphics, print design, and on-site branding, art-directed natively in Japanese from day one

Venue Sourcing | Sourcing and securing the ideal Tokyo venue — negotiations, contracting, floor planning, and logistics coordination, all managed in Japanese [add venue name if you want it public]

Sponsorship Management | Full lifecycle management of 9 sponsors — from prospectus creation and sales through payment intake, onboarding, and on-site showcase delivery — handled seamlessly by Ripple TX in Japanese and English

Localisation | End-to-end Japanese delivery across every touchpoint — creative, copy, communications, speaker content, and on-site experience — crafted for a local audience, not merely translated for one

Communications | Invitation and eDM flow written natively in Japanese, honouring local business etiquette, with RSVP management and guest liaison handled in-language

Digital Experience | Fully Japanese registration platform, event website, and pre-event communication flow, plus our on-site Event Central solution

Show Production | Full audio, visual, and lighting design and execution, delivered with local production partners from our established Japanese supplier network [add hero element, e.g. LED wall spec]

Speakers | End-to-end support across [X]+ Japanese-language speaker decks — content design, animation, rehearsals, and cue-to-cue run sheets, with bilingual show calling on the day

Supplier Management | Trusted local vendors sourced and coordinated across staging, catering, and hospitality — negotiated and managed in Japanese

Global Alignment | Our bilingual team bridged Microsoft's global series HQ and the local market — landing worldwide brand, content, and reporting standards in Tokyo, and setting the playbook for every APAC stop to follow

Delivery | Full-service project management and seamless on-site execution by our Tokyo-based team — local fluency on the ground, a global agency behind it