Ripple TX was appointed lead agency to launch the APAC leg of Microsoft's global AI Powered Workplace Tour, bringing the series to Tokyo as a fully localised experience.
Microsoft engaged Ripple TX as the lead agency to launch the APAC leg of its global AI Powered Workplace Tour, a multi-series programme showing partners and customers how AI is transforming the modern workplace. Tokyo was the first stop: the event that would set the standard for every APAC city to follow.
The mandate went beyond translation. Tokyo demanded an event that felt native, not imported: every touchpoint, creative, communications, registration, presentations, signage, and on-site delivery, was produced in Japanese and shaped for a Japanese business audience, while staying true to the global series' brand and narrative. Ripple TX's challenge was to hold both: global consistency, local authenticity.
How we brought it to life
Creatives
The global series identity reimagined for the Japanese market, key visuals, motion graphics, print design, and on-site branding, art-directed natively in Japanese from day one
Venue Sourcing
Sourcing and securing the ideal Tokyo venue, negotiations, contracting, floor planning, and logistics coordination, all managed in Japanese.
Sponsorship Management
Full lifecycle management of 9 sponsors, from prospectus creation and sales through payment intake, onboarding, and on-site showcase delivery, handled seamlessly by Ripple TX in Japanese and English
Localisation
End-to-end Japanese delivery across every touchpoint, creative, copy, communications, speaker content, and on-site experience, crafted for a local audience, not merely translated for one
Communications
Invitation and eDM flow written natively in Japanese, honouring local business etiquette, with RSVP management and guest liaison handled in-language
Digital Experience
Fully Japanese registration platform, event website, and pre-event communication flow, plus our on-site Event Central solution
Show Production
Full audio, visual, and lighting design and execution, delivered with local production partners from our established Japanese supplier network.
Speakers
End-to-end support across + Japanese-language speaker decks, content design, animation, rehearsals, and cue-to-cue run sheets, with bilingual show calling on the day
Supplier Management
Trusted local vendors sourced and coordinated across staging, catering, and hospitality, negotiated and managed in Japanese
Global Alignment
Our bilingual team bridged Microsoft's global series HQ and the local market, landing worldwide brand, content, and reporting standards in Tokyo, and setting the playbook for every APAC stop to follow
Delivery
Full-service project management and seamless on-site execution by our Tokyo-based team, local fluency on the ground, a global agency behind it
The impact
Let's make it unforgettable
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